Why You Need a Professional Photographer in Real Estate

October 13, 2017

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Most of the real estate agents selling expensive homes in Decatur, AL, say they use the best professional photography. This doesn’t mean the photography is professional grade.

Listings with professional photos sell for more money and they sell quicker.

About 92 percent of homebuyers use the Internet as part of their home search. That means that photos are an important factor. It will determine the selling price, how quickly it sells and whether it sells at all.

This isn’t only about homes in Decatur, AL. This includes homes ranging above $1 million to homes priced at $200,000. Good photography helps to sell a home faster and for more money. With so much research performed online, a good quality photo can help get a homebuyer through the door.

The first impression is crucial. If buyers aren’t interested in the images they see online, chances are they will move on. A good photograph can have a positive emotion connected with the home.

Emotion is the No. 1 trigger of the buyer, so use it to your benefit. A good photo can speak a thousand words. Get creative: If the home is upwards of a certain amount, shoot lifestyle photos in the home and around the home.

Which photo would make you interested in purchasing the home?

Paid photographers were used for both of these photographs. One charging $500 for the shoot of the home; the other was a shoot directed by us with an approximate cost of $2,500.

When it comes to beautiful photography, there is more than meets the eye:

  1. Art direction

The professional photo also included an art director. Taking 500 photos aren’t necessary to sell a home in Decatur, AL; what is important is capturing the right images. Expect about 10 interiors and 10 exteriors. The Art Director is responsible in guiding the photographer.

  1. Staged photography

Remember emotion is an important factor in the purchase decision. An empty home yields no emotion, but a poorly furnished home is equally bad. Buyers must be able to imagine themselves living in the home. If a home is furnished, a photographer and a home stylist will work to reorganize each room, creating a great photo. By bringing in props and removing some personal items, it becomes easier to determine whether the home is suitable for them. If the home is bare, hire a good staging company. An empty home will never sell for the same amount as a staged home.

  1. Getting the right angles

It is all about lighting and angles. A great photographer can bring out the best features of a home by mastering angles and lighting. They can capture the right angles to make a home as desirable as possible. This means shooting at the right level and adding light to certain areas of the home, this will ensure that each room in the home looks extremely desirable.

  1. Scouting before the shoot

Before the shoot, the art director will scout the property with the photographer. Every angle must be explored before shooting the home. The photographer will explore the home’s light exposure, inside and out and take sample photos. This allows the photographer to know what tools he needs to bring and the arrangements he wants. Skipping this step could cost you dearly.

  1. Creating the perfect composition

They will order how best to fill the space, where to create horizontal and vertical lines, and where to direct the focus. The photograph must be taken in such a way that the homebuyer is led through the numerous important features. Straight lines and curves can add appeal to a home.

  1. Post-production

Post-production is the art of selecting the right photos and improving them. The homebuyer will not be given all the raw photographs; instead, they will be presented with the final edited photo selections. The photographer, the creative director and art director will go through and make selections.

After the selections have been made, the photographer enhances the color, and then edits the photos to ensure that trees, grass, home and sky are perfect.

Remember, a potential home buyer in Decatur, AL will not be thinking about why they love a photo; they will only know they love it. Offering professional photography has a tremendous value not only for the home seller, but for the agent, as well.